What’s between you and innovation? SledgeDoze it.

Thinc Strategy

September 24, 2020

What’s between you and innovation? SledgeDoze it.

You know innovation can improve your business. It can drive growth, improve margins, attract superior talent, distinguish you from your competitors. You brainstorm, invest and generate new ideas. And yet your business doesn’t seem to change. What’s missing?

Perhaps it isn’t what’s missing. More likely, it’s what’s in the way. Many companies have good instincts about where to innovate. Too often, they can’t get out of their own way.

Consider once dominant brands like Kodak and Blockbuster. They saw the future coming but couldn’t overcome their legacy business to embrace it. What these businesses needed is a SledgeDozer. A SledgeDozer is a mash-up of a sledgehammer and a bulldozer. It busts stuff up and pushes it out of the way.

If you find that your team is great at speculating about what’s next, but never seems to get a new initiative to take hold, then take a look at the SledgeDozer Seven. These are the seven barriers that often prevent companies from making the changes they need to survive:

Category: What business are you in today? Is it an industry with a future or ripe for extinction? Can you reposition to another category? Or invest in an adjacent business?

Customers: Is your market segment growing? If you’re in a business-to-business category, are your customers being disrupted? If so, should you spend less time chasing more of the same type of customers and invest in a new segment?

Conventional Wisdom: Are you stuck being a fast follower, possibly chasing fads? What would it look like if you did something counter to what others in your industry are doing?

Culture: Does your leadership embrace the need for innovation? Are there diverse voices and are your listening to them? Is innovation stressed throughout your company?

Financial model: The next innovation in your business might not follow the same financial model as your current business. How can you get your organization to flex to accommodate multiple models?

Measurement: Are you measuring the right things to drive the benefits of innovation? It’s not enough to rack up new product launches or patents if you aren’t also investing enough to drive revenue or margin from those innovations.

Original idea: Is your attachment to your original idea or business holding you back? What could you be doing if you let it go?

Remove these obstacles and start SledgeDozing your path to innovation today.

“Thinc Strategy understands how to match culture with goals.  We tried acquiring companies on our own.  We had limited time and expertise to successfully move through all of the stages in the process.  We brought Thinc in to assist us and later realized, we need to let them guide our efforts.  Three transactions later, we are more valuable, more profitable and still growing.”

“Several years ago, Thinc Strategy sold my company for me – handling every aspect from preparing a list for me to accomplish three years before the sale to handling all the issues after the sale. My broker informed me that it was the best deal he had ever seen, all due to Cindy’s expertise, critical thinking, and superb negotiating skills. I welcome the opportunity to talk to anyone that would like to learn more about Thinc Strategy and Cindy’s remarkable abilities.“

“It is so nice to have an advisor that has my company’s best interest in mind. Thinc doesn’t try to “sell” us on anything.  Thinc elevates the conversation.  They are an integral part of our leadership team.”

“The achievements of an organization are the results of the combined effort of each individual.”  Vince Lombardi

“You don’t have to hold a position in order to be a leader.”  Henry Ford

“What you do has far greater impact than what you say.”  Steven Covey

“It’s fine to celebrate success but it is more important to heed the lessons of failure.”  Bill Gates

“Outstanding leaders go out of the way to boost self-esteem of their personnel. If people believe in themselves, it’s amazing what they can accomplish.”  Sam Walton

“Leadership is a matter of having people look at you and gain confidence, seeing how you react.  If you’re in control, they’re in control.”  Tom Landry

“Never make decisions based on money alone.”  Cindy Anderson