If you’ve ever said, “we should be working with clients all over the world,” the new virtual work environment is your big chance. Today, with the right value proposition, willingness to partner and work ethic, you can unleash the geographic …
No Shoes, Ok, but No Shirt and We Have a Virtual Meeting Problem. The Thinc Guide to Virtual Meeting Etiquette
Okay folks. We’ve been at this videoconferencing for at least a month now. We thought by this point everyone would adopt some basic rules of etiquette, but seeing as how in the past week we’ve been on calls where a …
Your PPP Loan Has Been Approved. Now What?
Now it’s time to put the money to work in ways that’ll position your business to qualify for having the loan forgiven, essentially converting the loan into a grant. While the SBA hasn’t issued full guidance for how businesses will …
Restarting Your Marketing Engine. Especially If You Cut Your Budget
Was your 2020 marketing plan put on hold last month? Many firms used savings from event cancellations and stay-at-home orders as part of their necessary expense reductions. That may describe your firm, but you can’t cut your way out of …
Tough Times Call for Informed Decisions
As leaders and owners of businesses, we are faced with making decisions daily – some decisions are easy and some are not so easy. Unfortunately, the tough times we are facing as business leaders are causing a major disruption in …
Where’s My Next New Customer Coming From? Shifting Business Development to Digital
Trade shows, events, networking meetings and prospective client calls are the lifeblood of B2B business development and lead generation. While many businesses have established good digital lead generation, social media and lead nurture programs, those only reach people who engage …
Sales and Marketing Pivot | Turning the Funnel Upside Down
In a time of so much uncertainty, it is likely that business leaders will need to make a pivot in their normal operational strategy. Because of this, marketers are forced to address a multitude of challenges and questions including how …
What’s Your Exit Strategy?
When the time comes for you to sell your business and take the next step, what’s your exit strategy? The thought of selling something you’ve worked so hard to build, your life’s work, can be daunting—but it’s inevitable. And still, …
Never Make Business Decisions Based on Money Alone
If you are a reader of Medium, you likely saw the recent profile on our managing partner, Cindy Anderson, who participated in the publication’s monthly spotlight exploring female business leaders and what it takes to win in business today. Read …
How Do You Know When It’s Time to Expand Your Business?
You’ve started your dream business. You have taken the time to find a niche and build out a strategy to ensure your business is on the right path. Now, after becoming an entrepreneur, you have successfully grown your business from …